DIGITAL MARKETING


Digital Marketing is the right platform for promotions and also establishing a Company or a product". The major components of Digital Marketing are: Internet Marketing – Website, SEM (search engine marketing – Includes SEO and Pay per click advertising), Smart Phones, Mobile Markets (i.e. Google Play, Apple Store), Email Marketing, Online Banner Advertising and Social Media.

A Digital Marketing Manager is responsible for Developing, Implementing and Managing Marketing Campaigns that promote a Company and its products and/or services. It plays a major role in enhancing brand awareness within the Digital space as well as driving Website traffic and acquiring leads/customers.

As Digital platforms became increasingly incorporated into Marketing plans and everyday life, and as people increasingly use Digital Devices instead of visiting physical shops, Digital Marketing Campaigns have become prevalent, Employing combinations of Search Engine Optimization (SEO), Search Engine Marketing (SEM), Content Marketing, Influencer Marketing, Content Automation, Campaign Marketing, Data-Driven Marketing, E-Commerce Marketing, Social Media Marketing, Social Media Optimization, E-Mail Direct Marketing, Display Advertising, E–Books, and Optical Disks and Games have become commonplace. Digital Marketing extends to Non-Internet channels that provide Digital Media, such as Television, Mobile Phones (SMS and MMS), Callback, and on-hold Mobile ring tones.

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